Case study
Niya Summit: 187% of target, $0 ad spend
A founders-and-investors summit on the $7.3 trillion Muslim economy at the Computer History Museum in Mountain View, with speakers from Kleiner Perkins, Wahed and Saturna Capital. Two months out, the organizers feared missing their 175-ticket target. This is what happened next — and it is the answer to anyone who says a platform's job ends at the door.
329tickets sold on the platform
187%of the ticket target
$0paid advertising
~3 moworking alongside the team
What the team did
- Took over marketing end to end. A campaign calendar built backwards from the date, the flyer and carousel system, the video, and distribution to Ummah Unite's audience of 55,000+ across Instagram and the newsletter. 214 of the tickets were sold in the final week.
- Built niyasummit.com and the registration flow on the platform, with sponsor tiers and speaker pages.
- Coordinated speakers and sponsors — confirmations, briefs, sponsor packages, the run-of-show.
- Ran operations and the door: volunteers, badges, QR check-in on unlimited devices, name lookup, walk-ups.
What the organizer said
"A real partner, not a vendor." — Taqi, Niya Summit organizing team
Why it matters
A ticketing tool would have sold the tickets that were already coming. The difference between 175 and 327 was a team — planning, marketing, speakers, sponsors and the door — working with the organizers for months. That is what Ummah Unite is: a platform with a team behind it. Here is how the engagement works, step by step.